Think with Google
Think with Google
  • Видео 566
  • Просмотров 146 125 688
Canva CMO Zach Kitschke on achieving big marketing goals and sparking virality | Modern Marketers
This week, Canva CMO Zach Kitschke joins Google’s Joshua Spanier and Bethany Poole to talk about the brand’s product evolution over the years, and how it puts visual communication into everyone’s hands. Zach discusses Canva’s growth journey, the importance of creating delightful product experiences, viral marketing moments, and the power of community.
Modern Marketers is a podcast from Think with Google. Our hosts, Joshua Spanier, VP of marketing at Google Media Lab, and Bethany Poole, global senior marketing director at Google, speak with game-changing marketers and founders about the innovative and inspirational campaigns that made them into the leaders they are today. Hear their storie...
Просмотров: 20

Видео

The secrets of effective marketing to gamers, with games strategist James Whatley
Просмотров 32719 часов назад
Gaming represents a significant and diverse opportunity for marketers so how can brands engage gamers in an authentic way? As gaming has matured as a medium, what are the techniques for understanding the environment and the audience, and what is the future for marketing to gamers? In this enlightening episode James Whatley, Senior Strategy Director, Gaming, The LEGO Group reveals how brands can...
Choreograph CEO Evan Hanlon on building scale and the importance of experimenting | Modern Marketers
Просмотров 32414 дней назад
This week on Modern Marketers, Choreograph global CEO Evan Hanlon joins Joshua Spanier and Bethany Poole, global senior marketing director at Google, to discuss the human side of leveraging data in your marketing and why it’s more important than ever to make your creative count. Tune in to hear why AI should not be treated as an “easy button,” how agencies can best communicate with C-suite clie...
Experian CMO Dacy Yee on meeting consumer needs with engaging storytelling | Modern Marketers
Просмотров 84628 дней назад
This week, Dacy Yee, EVP, chief marketing and revenue officer at Experian Consumer Services, joins Joshua Spanier to discuss her consumer advocacy within the organization and the responsibility that comes with modernizing its marketing products. Hear how being intentional throughout her career helped Yee become CMO; how Experian approaches meeting consumer needs; and how leveraging a celebrity ...
Google’s Vidhya Srinivasan and Alex Chen on how AI can expand your possibilities and potential
Просмотров 1,1 тыс.Месяц назад
Vidhya Srinivasan, VP and GM of Google Ads, and Alex Chen, director of Google Creative Lab, shared the 2024 Cannes Lions stage to discuss how AI can unlock new opportunities for marketers. Watch for their tips and insights on how to explore and play with Google AI. At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you...
Author Sam Conniff on becoming comfortable with uncertainty
Просмотров 412Месяц назад
In an increasingly fast-moving and unpredictable world, the ability to navigate uncertainty has become a superpower. In this fascinating episode Sam Conniff, author, entrepreneur, and founder of Uncertainty Experts, describes how we can turn uncertainty into a catalyst for innovation, learning, and change. He talks about the importance of humility, why we dislike uncertainty so much, and the ne...
Zola’s Shan-Lyn Ma and Victoria Vaynberg on company values and brand development | Modern Marketers
Просмотров 746Месяц назад
Zola’s Shan-Lyn Ma and Victoria Vaynberg on company values and brand development | Modern Marketers
Author Ann Handley on the secrets of great marketing writing
Просмотров 437Месяц назад
Author Ann Handley on the secrets of great marketing writing
Uber VP of Marketing David Mogensen on marketing strategy and great creative | Modern Marketers
Просмотров 3,1 тыс.2 месяца назад
Uber VP of Marketing David Mogensen on marketing strategy and great creative | Modern Marketers
'Are advertising and PR really that different?', asks Weber Shandwick's Gen Kobayashi
Просмотров 3552 месяца назад
'Are advertising and PR really that different?', asks Weber Shandwick's Gen Kobayashi
Spicing things up: Aromat’s recipe to boost brand awareness with video
Просмотров 2992 месяца назад
Spicing things up: Aromat’s recipe to boost brand awareness with video
“Great advertising is just a matter of taste”, says M&C Saatchi’s Sophie Lewis | Firestarters
Просмотров 4493 месяца назад
“Great advertising is just a matter of taste”, says M&C Saatchi’s Sophie Lewis | Firestarters
How to get great advertising made, with Dentsu's Global Client President Jason Oke | Firestarters
Просмотров 5513 месяца назад
How to get great advertising made, with Dentsu's Global Client President Jason Oke | Firestarters
The secrets of successful marketing transformation with Alison Orsi | Firestarters
Просмотров 6754 месяца назад
The secrets of successful marketing transformation with Alison Orsi | Firestarters
How The New York Times delivers better ad experiences
Просмотров 3,1 тыс.5 месяцев назад
How The New York Times delivers better ad experiences
The aesthetics of persuasion by design consultant Andy Cowles | Firestarters
Просмотров 5805 месяцев назад
The aesthetics of persuasion by design consultant Andy Cowles | Firestarters
Google VP Jason Spero on meeting the AI moment with action and change
Просмотров 3,9 тыс.5 месяцев назад
Google VP Jason Spero on meeting the AI moment with action and change
Ads make it possible to unlock the internet's potential
Просмотров 1,5 тыс.5 месяцев назад
Ads make it possible to unlock the internet's potential
What kind of ancestor do you want to be? with visionary futurist Adah Parris | Firestarters
Просмотров 4126 месяцев назад
What kind of ancestor do you want to be? with visionary futurist Adah Parris | Firestarters
The future of e-commerce, AI, and partnerships with Katie Couric
Просмотров 8766 месяцев назад
The future of e-commerce, AI, and partnerships with Katie Couric
Katie Couric and Robert Wong discuss AI and creativity
Просмотров 4,6 тыс.6 месяцев назад
Katie Couric and Robert Wong discuss AI and creativity
The future of brand partnerships with Katie Couric and Lisa Joseph Metelus
Просмотров 3,7 тыс.6 месяцев назад
The future of brand partnerships with Katie Couric and Lisa Joseph Metelus
The latest insights on marketing and consumer privacy
Просмотров 1 тыс.6 месяцев назад
The latest insights on marketing and consumer privacy
The future of e-commerce with Katie Couric and Sean Summers
Просмотров 5 тыс.6 месяцев назад
The future of e-commerce with Katie Couric and Sean Summers
5 rules to succeed in content marketing, by Storythings Founder Matt Locke | Firestarters
Просмотров 1,5 тыс.6 месяцев назад
5 rules to succeed in content marketing, by Storythings Founder Matt Locke | Firestarters
"Wasting time is essential for creativity" says Co-founder of Wired, Kevin Kelly | Firestarters
Просмотров 8427 месяцев назад
"Wasting time is essential for creativity" says Co-founder of Wired, Kevin Kelly | Firestarters
How Hilton and iProspect maximized results with full-funnel campaigns
Просмотров 1,9 тыс.8 месяцев назад
How Hilton and iProspect maximized results with full-funnel campaigns
Driving Results: Durable measurement with privacy-centric solutions by Car Finance 247
Просмотров 6348 месяцев назад
Driving Results: Durable measurement with privacy-centric solutions by Car Finance 247
Users first: Fruugo x Croud boost performance by building trust with AI-powered measurement
Просмотров 5628 месяцев назад
Users first: Fruugo x Croud boost performance by building trust with AI-powered measurement
Accessibility best practices for more inclusive digital marketing
Просмотров 8728 месяцев назад
Accessibility best practices for more inclusive digital marketing

Комментарии

  • @sonyac9220
    @sonyac9220 6 дней назад

    Silicon Valley/D.O.D./ Stanford university has great programs for human A.I., . They can even program your emotions

  • @sonyac9220
    @sonyac9220 6 дней назад

    Human A.I., Silicon Valley/D.O.D./ Stanford university have great programs

  • @MS1Dtac-fm3wv
    @MS1Dtac-fm3wv 7 дней назад

    0:12

  • @additionwithaddy
    @additionwithaddy 13 дней назад

    I enjoyed hearing Evan’s perspective on experimentation - so important! It was also fun to hear the backstory on how you two met - “what’s your thing” - great question!

  • @selectcomunicacaoestrategi9518
    @selectcomunicacaoestrategi9518 18 дней назад

    Amazing!

  • @beatrizfl
    @beatrizfl 20 дней назад

    Yes i use iam womentechmarketer for google

  • @ivanalorenzo
    @ivanalorenzo 21 день назад

    is this on spotify>?

  • @KellyDailey-x3i
    @KellyDailey-x3i 27 дней назад

    Amen to that there are a lot of people very unaware of what is happening.Today's world isn't like it was in the hard working days My parents grew up in.Thank God I watched,listened and took note of my surroundings.People hard work Patience,learning is easy just open ur eyes and LISTEN.

  • @ana_shep
    @ana_shep Месяц назад

    Didn’t even get through the first third of the video before running to order Sam’s book. Great speaker and a great interview!

  • @AlamJahangir334
    @AlamJahangir334 Месяц назад

    google

  • @advertisers
    @advertisers Месяц назад

    But his first answer wasn't wrong 👀

  • @SirinAykut-yt9rh
    @SirinAykut-yt9rh Месяц назад

    Yes, 4RABeT is the best for t20 worldcup betting. Easy processes, great promos, let’s win big this season! Good luck all 🍀

  • @HilalCuma
    @HilalCuma Месяц назад

    June 29 is the last day for campaign and also to place bets hurryup and win big with 4RABeT 🎉🔥

  • @MiraySerdar
    @MiraySerdar Месяц назад

    I've been following the tips shared in the 4rab community. Got some good wins from the last few bets. Thanks, team! 🙌💸

  • @MuhammetErhan
    @MuhammetErhan Месяц назад

    No wins yet here but loving the T20 vibes on 4RABIT. Y’all seen the promo for next week? Huge prizes up for grabs! 🎉🏏

  • @ianakasatkina
    @ianakasatkina Месяц назад

    👍

  • @TOPROLLER7
    @TOPROLLER7 Месяц назад

    Now we FEEL tv

  • @TOPROLLER7
    @TOPROLLER7 Месяц назад

    Now , people don't have to feel like they aren't good enough.

  • @additionwithaddy
    @additionwithaddy Месяц назад

    Favorite pod so far - Shan-Lyn and V - you two are so inspiring! As an (L)GBT newlywed I WISH I had known about Zola's principles before picking a wedding planning app, but good to know that Zola has "life stage" products - can't wait to explore. As usual, excellent questions and banter, Josh! Please continue interviewing diverse marketers doing inclusion well 🙏

  • @advertisers
    @advertisers Месяц назад

    Love that!

  • @sunum777
    @sunum777 Месяц назад

    Wow, the APAC marketing insights from this AI video are gold! Speaking of insights, FilterBounce has made a huge difference in managing my email lists for the last few months. Their accurate verification method handles even tricky domains effectively. Real-time API checks are fast and precise. At just $10/month, it is a budget-friendly way to keep bounces low. Worth every penny, trust me.

  • @sanjugamer9814
    @sanjugamer9814 Месяц назад

    Watching this video on AI by APAC agency leaders is super inspiring! If you are keen on refining your cold email strategy, FilterBounce should be on your radar. I have been utilizing it for months. Their service maintains bounce rates under 1%, critical for deliverability. Real-time email verification is top-tier. Start with their $10/month plan, it is an absolute bargain for what you get.

  • @AmanTanti-pz2ot
    @AmanTanti-pz2ot Месяц назад

    APAC agency leaders have some brilliant takes on AI in marketing. For anyone diving into cold emailing like me, do not sleep on DoYouMail. Been using it for a little over four months, and it is solid. It offers high delivery and email ID reputation, and I love how easy it is to create new email IDs. Integration using CSV files is a breeze. Definitely give it a shot!

  • @yogojvedshfdsnd2863
    @yogojvedshfdsnd2863 Месяц назад

    This AI deep-dive by APAC agency leaders is next-level! If you are tweaking your cold email strategies, Mystrika is worth exploring. Been relying on it for the past six months. Its preheaders feature has noticeably increased my open rates. And the detailed analytics provide everything needed to optimize campaigns. Automatic bounce detection keeps lists clean. Plus, it is fun to discuss best practices in their big community on Facebook!

  • @Mahinderwrval.aug1982
    @Mahinderwrval.aug1982 Месяц назад

    They nailed the AI insights from APAC agency leaders! If you are doing cold emailing, you cannot ignore FilterBounce. I have relied on them for accurate email verification for months now. Their real-time verification API works wonders, even with tricky domains. And it is super affordable at $10/month with 300 free verifications each month. Guaranteed to keep your bounce rate under 1%, which is a lifesaver.

  • @joemichelletorpey5787
    @joemichelletorpey5787 Месяц назад

    Great podcast David!